Doing Business in China: An Introduction to Chinese Business Culture and Etiquette

Understanding Chinese business culture and etiquette is one of the most important aspects in trading successfully in China. In this seminar, The Confucius Institute at the University of Sheffield will deliver a 30-minute session on Business Mandarin for beginners, Ben Hui , China Project Manager from Invest Sheffield will update us on the latest development on the Sheffield China Trade Mission in November. We have also invited Yee Kwan Chan, the Founder of Yee Kwan Ice Cream to speak to us about her experience from Dragon’s Den to exporting their hand craft ice cream to China. Finally, we will be hosting our very own Question Time: Chinese Business Culture and if you would like to participate in this interactive discussion, please email your questions to

Please note that due to venue capacity, tickets to this seminar are based on a first come first served basis. To avoid disappointment, please register today. Register Here

Date: 4th October, 2017

Time: 8: 00 am - 10: 00 am  

Venue: First Hall, Firth Court, Western Bank, The University of Sheffield, Sheffield S10 2TN 


8: 00 am          Arrival, Breakfast & Networking 

8: 25 am          Welcome & Update
                        Nik Hamilton, Investment Team Manager, Invest Sheffield 

8: 30 am          Announcement: Airline Partner for the Sheffield China Trade Mission (Nov 2017)
                        Nik Hamilton and Christian Wild, Corporate Account Manager, Cathay Pacific Airways

8: 40 am          Business Mandarin for Beginners in 30 minutes 
                        Aina Zhang, The Confucius Institute, University of Sheffield 

9: 10 am          From Dragon’s Den to China - My Journey So Far
                        Yee Kwan Chan, Founder and CEO, Yee Kwan Ice Cream  

9: 30 am          Sheffield China Trade Mission - Market Opportunities
                        Ben Hui, China Project Manager, Invest Sheffield

9: 40 am          Question Time: Chinese Business Culture