All the national assessing bodies (VisitEngland*, VisitScotland, Visit Wales and the AA) now assess hotels and guest accommodation (including B&Bs) to the same criteria and award one to five stars. The star ratings reflect the overall quality of the experience. When choosing your accommodation look for the Quality Rose, the official marque of the Enjoy England national tourist board rating scheme.
Gold and silver awards are given to hotels and guest accommodation that provide exceptional quality in all areas but in particular in service and hospitality.
The VisitEngland Breakfast Award recognises those hotels and B&Bs that offer their guests a quality and choice of breakfast, service and hospitality that exceeds what would be expected at their star rating.