Sponsors and Supporters
What can Off the Shelf offer your company?
Sheffield’s Off the Shelf festival of Writing and Reading is now in its 22nd year and is well established as one of the most exciting events in the region’s cultural calendar. The festival continues to grow in size, prestige and popularity and is one of the largest festivals in the North. The festival is recognised by Arts Council England, Yorkshire as one of the key literary events in the region. The festival enjoys an excellent reputation and is able to attract some of the best known names in literature and the media to Sheffield each year. Previous festivals have included appearances by Kate Adie, Hugh Fearnley-Whittingstall, Ben Okri, Rose Tremain, Sarah Waters, Nick Hornby, Simon Armitage, Benjamin Zephaniah, Sir Michael Parkinson, Sandi Toksvig, Hilary Mantel, Alastair Campbell, Jennie Eclair,The Hairy Bikers, David Peace, Michael Frayn, Antonia Fraser, Jamie Oliver, Dr David Starkey, Hilary Mantel, Ian Rankin, Jamie Oliver and Stephen Fry to name just a few.
By sponsoring Off the Shelf you can be associated with a high quality, innovative, exciting, prestigious and very popular festival.
Each year the festival attracts around 24,000 people with the audience figure growing each year. A further estimated 100,000 people view festival displays and exhibitions. We attract excellent audiences with many of our events selling out. We receive a large amount of very positive feedback each year. Our mailing list of keen and regular attendees contains over 5,000 names and we have a large and growing e-mailing list as well as popular Facebook, Twitter sites and a Yahoo group of fans.
High quality, full colour brochures are distributed across Sheffield and the region and, via the mailing list, countywide. We also produce full colour posters and flyers for individual events. The festival also has e-mailings list of several thousand names and a very busy website.
The October 2012 festival took place over 35 days in over 80 venues right across the city ranging from the Crucible Theatre and Showroom Cinema to the University of Sheffield and community libraries. An audience of 25,182 attended the October festival. An additional estimated 100,000 people viewed festival exhibitions. A crowd of 19,000 heard Jackie Kay read a specially commissioned poem at Sheffield United and a broadcast audience of 7.3 million heard Benjamin Zephaniah talk about the festival on BBC Radio 4’s Today Programme on 31 December 2012.
We are delighted to let you know that this year we achieved the best press coverage we have ever had –a total of 183 press hits - an equivalent editorial value of more than a million pounds – precisely £1,050,516. This included 4 pieces of coverage in the Independent, 6 in the Guardian and broadcast coverage on BBC 3, BBC 4 and BBC 6 for the first time. Our press cuttings file runs into 2 volumes.
Off the Shelf offers great value for money with a wide range of sponsorship packages available. For example, Silver Sponsorship of a major festival event, priced at only £2,000 plus VAT, offers acknowledgement of sponsorship in the brochure, on tickets and on posters and flyers, an advertisement within the brochure, complimentary tickets, acknowledgement of sponsorship on the Off the Shelf website, additional marketing opportunities. We can also organise corporate entertainment for your clients at events. We are known for our imaginative programming and can create an event within the festival linked to your company brand or targeting a particular audience or community. We can also organise creative and stimulating workshops for your workforce. We are happy to meet with sponsors to discuss specific aims and ideas.
We are delighted to confirm that The Star are once again a Gold Sponsor of the festival which enables us to offer Silver Sponsors and above the added benefit of a quarter page special promotion in The Star or Sheffield Telegraph.
If you would like to find out more about sponsorship opportunities with the Off the Shelf Festival of Writing and Reading please do not hesitate to contact Lesley Webster, Maria de Souza or Su Walker on 0114 273 4716 / 273 4400.