The Outdoor City chosen for UK's biggest Blacks store
01 June 2017
Outdoor retailer Blacks is set to open its biggest ever store next week and has chosen Sheffield, ‘The Outdoor City’ as the perfect host city.
Following the successful launch of its London Tottenham Court Road store, just before Christmas, the new 16,000 sq ft outlet is the latest of the retail group’s new concept stores.
The new Blacks’ will be the lastest high street retailer to set up shop on Sheffield’s The Moor shopping precinct following the area's extensive redevelopment which which recently welcomed the opening of a new Light Cinema and restaurant The complex.
This latest addition brings Blacks' store numbers up to 58 (alongside sister group Millets with 98), create 15 jobs and provide a valuable source of information for anyone spending time outdoors.
Blacks adds strong customer service and detailed knowledge to its shopping experience and works with high quality, well established clothing and equipment brands such as The North Face, Berghaus, Jack Wolfskin, Peter Storm, Columbia, Merrell, Brasher, adidas and EuroHike.
The latest in digital technology will give customers instant access to detailed product information, including display footwear containing intelligent chips that, when placed on a reader pad, will begin an auto play introduction to the brand and individual product information.
Founded in 1863, Blacks has more than 150 years of experience; living and breathing the outdoors. Its new concept stores continue to be rolled out across the UK as part of the investment plans for Blacks Outdoor Division, which also includes Millets, Ultimate Outdoors and Go Outdoors, the latter of which was first established in Sheffield.
The new Blacks store in Sheffield offiicially opens to the public on Thursday 8 June.