Good Good Vintage started just two years ago in Sheffield by directors Suzy and Jack. They ran warehouse open days from their spot near Bramall Lane where over 200 punters would flock on a weekend to get the best of vintage garments, there was a clear need for quality in the city.
“With so much hype around the shop, it became pretty clear we needed to grow and we’re offered an opportunity to run a pop up from the old Freshmans store on Carver St. After several months there, we’ve now finally signed the lease and completed a 40,000GBP Fit out to make the store our own.”
The company has taken on this heritage location. Having been a vintage store in Sheffield city centre since 1992, its survived and seen a lot over the years. Good Good Vintage has now given it a lease of life. With a focus on quality, rarity and authenticity the brand really stands by its name of bringing you the good stuff.
Suzy and Jack have 10 years of vintage experience running their own businesses’ before they collaborated on Good Good. They travel Europe sourcing clothing to bring back to Sheffield and to sell online.
The shops stocks a whole variety of things in, all items are hand selected so the experience of tiresome hunting is turned into a remarkably pleasurable one. There's always something for everyone in the end, or several things.
Director Suzy says sourcing clothing is like shopping, but for everyone. You see something working for a certain person a style or moment so you get it. You can adventure, create and make a style that feels in fashion using vintage clothing, rather than out!
With vintage set to be one of the biggest growing markets this company is worth keeping an eye on. Look out for Burberry, Carhartt, Patagonia drops among designer and branded like Harley Davidson. And, they do coffee!
Situated on Carver St Good Good Vintage have taken over the iconic vintage location that used to be Freshmans keeping it alive as Good Good Vintage with a brand new look and the added bonus of a café.