'Our intent is all for your delight' is a Bloc Billboard Commission by Sheffield-based artist Simon le Ruez, selected out of the Bloc Members’ open call.
The work subverts and appropriates ideas of escape in holiday advertising and classic cinema. The title borrows from the slogan of Butlins holiday camps, and the image is a composite of Simon’s own paintings, seaside resort advertisements and—most notably—a famous still from David Lynch’s film Blue Velvet.
Together with Roy Orbison’s 'In My Dreams' as a soundtrack, Simon notes: ‘I am interested in how the film still and song reference the silver screen, which might be thought to be similar in size and proportion to that of the billboard. The work deliberately incorporates layers and traces of newsprint, which chimes with a billboard’s overlaying of information and advertising.’
Installed outside the gallery space on Eyre Lane, it will be available to view & listen to from 8 June. Pop down anytime!