In 2002, motivated by his personal interest in moving structures and thrill seeking behaviours, Professor Brendan Walker embarked on a research project at the Royal College of Art, to investigate the phenomena of thrill – how it works, why it works, and what such insights might mean for experience designers.
Two decades later, Brendan presents this fascinating lecture, where he explores the experience of thrill to understand what drives thrill seekers to push their bodies and minds to the limit in search of the ultimate experience and the application of this knowledge to the design of new thrill experiences.
Brendan’s research is a prime example of interdisciplinary collaboration marrying up engineering, psychology, physiology, design and entertainment with real life applications in the commercial sector.
Speaker Profile: Professor Brendan Walker is an aeronautical engineer and a ‘Renaissance Showman’ who applies art, design, science and engineering to explore the experience of thrill, making him the only thrill engineer in the world.
Brendan graduated in aeronautical engineer at Imperial College, London and obtained his MA in Industrial Design Engineering at the Royal College of Art. He is currently a Professor of Creative Industries at Middlesex University and has previously held posts as Deputy Head of Design Interactions at the Royal College of Art, Principal Research Fellow in Computer Science at the University of Nottingham and Associate Lecturer in Industrial Design at Central Saint Martins.
He is also the Managing Director of ‘Aerial’, a company specialising in the creation of tailored emotional experiences, the Founding Director of the ‘Thrill Laboratory’, a collective of scientists, technologists, artists and designers creating thrilling experiences, and ‘Studio Go Go Limited’, a ride design company supported by Innovate UK.
Brendan is a very experienced public speaker and has made extensive tv appearances including Blue Peter, Bang Goes the Theory, BBC Tomorrow’s World and the Discovery Channel.