Beat The Street game is coming to Sheffield

Beat The Street game is coming to Sheffield

05 April 2021

Physical activity game, Beat the Street is set to launch in Sheffield this summer, taking place 16 June - 28 July. Beat the Street is a free, interactive challenge that encourages people of all ages to incorporate physical activity into their daily lives by turning the city into a six-week game. 

The game takes place outdoors, is completely contactless and players can take part in family groups or support bubbles, so has been approved by Public Health England as COVID safe.

Participants are encouraged to walk, cycle, run, wheel or scoot as far as possible within their local area, with prizes of sports or book vouchers for the teams that clock up the highest number of miles.

Beat the Street Sheffield is being brought to the city by Move More, Sheffield’s dedicated citywide physical activity initiative, along with Sheffield City Council. The game is delivered by Intelligent Health, with funding from the National Lottery via Sport England, and local partners.

Since it was founded, the game has been played by more than 1.2m people in other locations across the UK and has been adapted to ensure that it’s safe to play during the COVID-19 pandemic with the approval of Public Health England. Beat the Street Sheffield will be the biggest staging of the game to date, with organisers hoping to get over 50,000 local residents involved.

Players use a free card or fob which they hover over special sensors called “Beat Boxes” which will appear on lampposts around Sheffield. These are placed approximately half a mile apart and you simply hover your card or fob over it. The Beat Box will then beep and flash to register your points.

Players can join a school or community team or you could help raise up to £500 for Sheffield Children’s Hospital Charity by allocating your miles to their charity team.

As well as encouraging people to get active, Beat the Street has been shown to get communities more engaged, less car-dependent and fitter which is vital in Sheffield’s recovery from COVID-19.

More than 33,000 people played the Beat the Street game safely in various UK towns in autumn 2020 with many players reporting that it had a positive impact on their mental health at an anxious time.

Greg Fell, director of Public Health in Sheffield, said: “We are incredibly excited to be bringing Beat the Street to Sheffield. We know that one of the best things people can do right now for their physical and mental health is to move more and to get out into green space where possible, and Beat the Street really helps people do just that in a safe and enjoyable way.

Beat the Street is free and it’s open to everyone regardless of age, ability or background. It encourages you to get active from your front door so pick up a card and get playing.”

More announcements about the game will be made over coming weeks. Keep an eye on Beat the Street Sheffield’s social media channels @BTSSheffield for updates or sign up to their newsletter at:  https://www.beatthestreet.me/sheffield/