Virtual Citywide Beer Celebration in Sheffield
22 February 2021
Sheffield Beer Week is set to go virtual in 8 -14 March 2021, to keep the spirit of the much-loved annual city-wide beer celebration going while physical events are still restricted.
Taking the week to celebrate the local beer scene, one of the sectors hit the hardest by the global pandemic, Sheffield Beer Week will look back over the last six years of the festival via social media campaigns across their channels on Instagram, Twitter and Facebook. They’ll be asking beer lovers to get involved too, by sharing memories of the festival using the hashtag #SheffBeerWeek.
First held in 2015, Sheffield Beer Week shines the spotlight on the unison of beer and food, community and heritage. For the last few years the festival has also celebrated women working in the beer industry, as International Women's Day normally falls during the festival week.
In previous years there has been everything from women in beer networking events to Brewster’s' tap takeover and collaborations with organisers such as Fem.Ale and Ladies That Beer.
Last year, in 2020, Sheffield Beer Week was the last UK nationwide beer week event to occur and one of the highlights saw Sheffield based LGBTQ+ beer group Out and About, Lost Industry Brewing and the festival collaborate on a beer to celebrate the pioneering life and work of Edward Carpenter.
Edward Carpenter (1844-1929) was a significant cultural and political activist around Sheffield in his life. Advocating the simplification of life through his market garden and grow your own approach to campaigning for many issues of social concern. These ranged from women’s suffrage to the protection of the environment, from sexual emancipation to the formation of trade unions.
The Sheffield Beer Week collaboration created a unified sentiment which championed welcoming everyone from across the spectrum of sexuality and gender identity-based cultures, demonstrating the inclusivity of this citywide event.
Join Sheffield Beer Week for their Instagram live launch on Monday 8 March, 6pm, with guests from the local beer scene such as breweries Neepsend Brew Co. and Saint Mars of the Desert.
Look out also for social contributions from the Sheffield CAMRA branch too, who will be helping to highlight pubs, bars, breweries and beer shops where people can source Sheffield brewed beer, helping to increase local support and boost local economy.
Sheffield's craft beer festival, Indie Beer Feast, which usually goes ahead at the iconic Abbeydale Picture House with brewery bars (20+) and street food, will also be helping to kick off celebrations on Saturday 6 March, when the festival hosts a virtual event on their Instagram with a surprise beer bundle supplied by associated Sheffield beer shop Hop Hideout. The limited edition boxes have already sold out two weeks ahead of the event.
Look out for social posts via the Sheffield Beer Week social channels, via the links below and to get a flavour of previous beer week celebrations, head to: http://sheffieldbeerweek.co.uk