Struggling to define your target market? Understanding your brand values, mission, and identity is essential. Learn how to pinpoint your audience by asking the right questions and discover why appealing to everyone is never the goal. Join our free branding workshop to build a brand that truly resonates with your ideal customers.
Learn how to craft key messages, authentic copy, and compelling images that resonate with your audience. Discover how to communicate your brand’s benefits, avoid clichés, and create visuals that truly reflect your brand’s personality. Need guidance? Our Beginner’s Guide to Marketing workshop covers this and much more.
Join local artist Jenny Coats at the beautiful Botanical Gardens for a botanical printing workshop.
The second session of our Accelerator for tech startups is an introduction to the many forms of support, both financial and non-financial, that can help enormously as you grow your business. We explain the benefits of Accelerators and Incubators, Mentoring and Networking and how to make the most of these, as well as offering a quick tour of various Grants that you might be eligible for.
The third session in our Accelerator for tech startups looks at a variety of methods for generating income (so-called Monetisation). Whether you are planning to charge fees or subscriptions or are exploring some of the more unusual routes such as ad revenue or digital currencies, there may be options you haven’t spotted before.
The penultimate session of our Accelerator for tech startups covers the all-important step of building your first (software) prototype, sometimes known as an Minimum Viable Product or MVP. In this session, we cover why an MVP is such a critical stage and how you can get it right. We go on to help you work out what should be in an MVP and what should not, appraise several different routes for achieving an MVP and give tips on how to manage the project.
In this final session of the TechForge Accelerator for tech startups, we discuss a range of options for raising investment into your business. Whether you need £5,000 or £500,000, many founders find that they just cannot move forward without some external investment. Thankfully, there are several options out there including Debt (borrowing), Equity (sale of shares in the business) and Crowdfunding (from the general public). This session gives you a tour of these options and helps you understand…
A successful website is the cornerstone to a lot of businesses’ online presence. This workshop looks at UX, site structure/navigation, understanding searcher intent, basic onsite SEO, creating content that counts, and also touches on Google Search Console and Analytics
Feeling overwhelmed by marketing? Our 7-step guide for small business owners will help you start strong and target your ideal customers effectively.
Creating a marketing plan starts with defining SMART goals—specific, measurable, achievable, realistic, and timely. Learn how to set clear objectives, choose effective strategies, and map out actionable steps for growth. This guide will help you build a customized plan to keep your business on track and moving forward.