149 results for the term ‘workshops’
TechForge Accelerator Workshop 5: Bagging Your First Investment - Raising Funds from Personal Connections, Angels, Banks and the Crowd
We discuss a range of options for raising investment into your business. Whether you need £5,000 or £500,000, many founders find that they just cannot move forward without some external investment. Thankfully, there are several options out there including Debt (borrowing), Equity (sale of shares in the business) and Crowdfunding (from the general public). This session gives you a tour of these options and helps you understand which are for you. We look at more detail on equity investment too…
The 7 Steps to Marketing Success - Know your target market
Feeling overwhelmed by marketing? Our 7-step guide for small business owners will help you start strong and target your ideal customers effectively.
The 7 Steps to Marketing Success - Develop a Strategic Marketing Plan
Creating a marketing plan starts with defining SMART goals—specific, measurable, achievable, realistic, and timely. Learn how to set clear objectives, choose effective strategies, and map out actionable steps for growth. This guide will help you build a customized plan to keep your business on track and moving forward.
Intellectual property - so what and who cares?
This workshop explains the rights available to businesses and how you can use them to your advantage. The benefits intellectual property rights can give are more than just protection to your ideas. They can also impact taxation and even immigration.
The 7 Steps to Marketing Success - Implementing your Plan
Marketing is like a slow-running tap filling a bucket with a small leak—it requires consistency to keep your business growing. Learn why regular, manageable marketing efforts are essential to retain customers and maintain stability, and discover practical tips for implementing a sustainable marketing plan
The 7 Steps to Marketing Success - Maximise Your Existing Customers
Did you know it costs 5 to 10 times more to acquire a new customer than to sell to an existing one? Loyal customers also spend around 67% more per order. Learn the 3 essential steps to maximize your existing customer base: staying connected, expanding business share, and showcasing your full range of offerings. Treat your current customers like the valuable assets they are
The 7 Steps to Marketing Success - Staying Competitive
In a constantly changing world, standing still can leave your business behind. Learn how regular SWOT analysis and market research can help you stay competitive and anticipate industry changes. Discover practical tips to keep up with customers, competitors, and market trends for ongoing success.
Maximising Your Website (online)
A successful website is the cornerstone to a lot of businesses’ online presence. This workshop looks at UX, site structure/navigation, understanding searcher intent, basic onsite SEO, creating content that counts, and also touches on Google Search Console and Analytics
How to sell to another business
There’s a saying in sales; Don’t sell me something, solve me something’ and this workshop looks at how to do just that using a consultative sale. This workshop tutors you through a B2B meeting with a prospect, from pre-meeting preparation through to closing, whilst staying in control of the whole sales process. Ideal for anyone who has to sell their ideas/goods/services to other businesses or individuals direct.
Creating a Brand for your business
Join us for this dynamic workshop where you’ll learn how to craft a unique and memorable brand that truly represents your business. We will take you on a journey to understand your target market and position your brand correctly. We will do this through a series of guided exercises that will help you work through all the components of your brand, so you can develop a cohesive, powerful brand that really connects with your audience.
