Intermediate SEO Workshop: From Foundations to Advanced Strategy
This workshop is ideal for business owners, marketers, and web managers who already understand the basics of SEO and want to take their skills to the next level.
What’s Included:
-Recap of core SEO principles to ensure a strong foundation
-Advanced SEO auditing with:
- Google Rich Results Test (schema markup & structured data)
- Site performance, accessibility, and SEO audit
-Reverse-engineering competitor success: keywords, backlinks, and content strategies
-Using PPC (Pay-Per-Click) data to inform and enhance SEO performance
-Practical exercises:
- Run an audit
- Analyse a competitor’s keywords and backlinks
-Templates to take away, including:
- Competitor Analysis Tracker
- Technical SEO Audit Checklist
- PPC–SEO Integration Planner
Outcomes:
By the end of this session, attendees will understand how to audit and optimise technical SEO, uncover competitor strategies, and apply PPC insights to strengthen organic growth. They’ll leave with practical tools and a clear plan for advanced SEO success.
Date: 11 December
Time; 10am - 12pm
Venue: Electric Works, 3 Concourse Way, Sheffield City Centre, Sheffield S1 2BJ
Prices
Free but places are limited and must be booked. Book here
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