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Intermediate SEO Workshop: From Foundations to Advanced Strategy

11 Dec 2025 10:00 - 12:00

This workshop is ideal for business owners, marketers, and web managers who already understand the basics of SEO and want to take their skills to the next level.

What’s Included:

-Recap of core SEO principles to ensure a strong foundation

-Advanced SEO auditing with:

  • Google Rich Results Test (schema markup & structured data)
  • Site performance, accessibility, and SEO audit

-Reverse-engineering competitor success: keywords, backlinks, and content strategies

-Using PPC (Pay-Per-Click) data to inform and enhance SEO performance

-Practical exercises:

  • Run an audit
  • Analyse a competitor’s keywords and backlinks

-Templates to take away, including:

  • Competitor Analysis Tracker
  • Technical SEO Audit Checklist
  • PPC–SEO Integration Planner

Outcomes:
By the end of this session, attendees will understand how to audit and optimise technical SEO, uncover competitor strategies, and apply PPC insights to strengthen organic growth. They’ll leave with practical tools and a clear plan for advanced SEO success.

Date: 11 December

Time; 10am - 12pm

Venue: Electric Works, 3 Concourse Way, Sheffield City Centre, Sheffield S1 2BJ

BOOK HERE

Promo poster for the Business Sheffield Workshops. On a bright orange background is the word 'Workshops' along side the Business Sheffield logo.
Promo poster for the Business Sheffield Workshops. On a bright orange background is the word 'Workshops' along side the Business Sheffield logo.

Prices

Free but places are limited and must be booked. Book here

Venue/Location

Venue: Electric Works,
3 Concourse Way,
Sheffield City Centre,
Sheffield
S1 2BJ Tel:
0114 224 5000

Event Organiser

Business Sheffield Tel:
0114 224 5000 Email:
businesssheffield@sheffield.gov.uk

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