Every different type of business has its own favoured route for presenting itself in the best light. Whereas traditional retailers might spend hours crafting the perfect ‘shop window display’ or product brochure, in the digital era, attention and resources are lavished on perfecting websites or indeed carefully curating an Instagram feed with on-brand imagery.
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Sheffield’s official destination marketing organisation, Marketing Sheffield is part of ‘City Futures’ at Sheffield City Council and looks after the city's place brand and promotion.
There are a number of street artists who live in Sheffield and make our walls into something beautiful for the city to be proud of. Their variety of styles can be seen here, as well as all over the world - and we have plenty of guest murals painted by artists who have visited Sheffield to create their own mark too.
We have 61% greenspace within our borders, we have more trees per person than any other city in Europe, we have over 800 managed greenspaces across 4,000 hectares of land, and it’s recently coming to light that we have more peatland bog than any other city too (which tops the charts for carbon capture). These facts are a source of great pride, but come with a duty to look after what we have.
Sheffield’s visitor economy reached new heights in 2024, generating a record-breaking £1.85 billion – a 10% increase on the previous year and a full recovery from the impact of the pandemic.
Kirsty Smitten, 28, Sheffield, awarded for founding spin-out company making first new class of antibiotics in over 35 years
With over 30 years' experience spanning design, renovation, and brand strategy, I’ve worked across a wide mix of sectors – from interiors and property to sustainable development and community enterprise. I’ve co-founded retail businesses, led creative projects for everything from hydrogen energy to high street renewal, and I bring a hands-on, practical approach to supporting small businesses.
Digital agency The SEO Works has been chosen to manage the organic search strategy for leading CBD brand fourfivecbd, co-founded by International rugby union players George Kruis and Dominic Day.