Major new sustainable aviation fuels centre to be built in South Yorkshire

A new centre that will lead research, innovation and commercial testing of sustainable aviation fuels - the first of its kind in Europe - is to be built by the University of Sheffield.

Flagship Radisson Blu hotel now open in Sheffield City Centre

With 154 contemporary and airy guest rooms, a rooftop speakeasy-style Indian restaurant concept and bar, six flexible meeting and event spaces with an outdoor terrace, a fully equipped fitness center, and a convenient location, the hotel is the perfect base for any stay, whether traveling on business or leisure.

A global health tech revolution

Just as we were (and still are) a trailblazer in industry and modern manufacturing, shaping how the world makes products, Sheffield is now also doing the same in the world of health tech - especially for young people.

DocFest

Widely recognised as one of the best documentary festivals in the world, DocFest has been held in Sheffield annually since 1994. The festival presents a vast programme of film screenings, exhibitions, industry events and more.

The 7 Steps to Marketing Success - Know your target market

Feeling overwhelmed by marketing? Our 7-step guide for small business owners will help you start strong and target your ideal customers effectively.

The 7 Steps to Marketing Success - Creating a Strong Brand that Appeals to your Target Audience

Struggling to define your target market? Understanding your brand values, mission, and identity is essential. Learn how to pinpoint your audience by asking the right questions and discover why appealing to everyone is never the goal. Join our free branding workshop to build a brand that truly resonates with your ideal customers.

Sheffield Innovation Spine

The Sheffield Innovation Spine is about essential growth, through increasing capability for existing businesses, and encouraging domestic and foreign direct investment to take up the opportunities the Spine will present in the heart of the iconic and unique Outdoor City of Sheffield.

Festivals

Friendliness

Sheffield is one of the few places in the world where people talk to each other in the streets, on the bus, in shops. It's a truly welcoming and warm city full of open and genuine folk.

Marketing Sheffield

Sheffield’s official destination marketing organisation, Marketing Sheffield is part of ‘City Futures’ at Sheffield City Council and looks after the city's place brand and promotion.