Struggling to define your target market? Understanding your brand values, mission, and identity is essential. Learn how to pinpoint your audience by asking the right questions and discover why appealing to everyone is never the goal. Join our free branding workshop to build a brand that truly resonates with your ideal customers.
Creating a marketing plan starts with defining SMART goals—specific, measurable, achievable, realistic, and timely. Learn how to set clear objectives, choose effective strategies, and map out actionable steps for growth. This guide will help you build a customized plan to keep your business on track and moving forward.
Look Up is a free, immersive public art trail occupying the rooftops of four notable Sheffield buildings. It's an experience for everyone to enjoy, created by Sheffield companies, artists, studios and producers, truly showcasing what Sheffield makes.
Thanks to the Grey to Green project, use of meanwhile spaces, and inventive creations from markets to skateboard areas, Castlegate is seeing a total transformation.
There are a number of street artists who live in Sheffield and make our walls into something beautiful for the city to be proud of. Their variety of styles can be seen here, as well as all over the world - and we have plenty of guest murals painted by artists who have visited Sheffield to create their own mark too.
Anne de Buck gives her view on visiting Sheffield for the first time and taking in some of the nature and culture that is on offer here.
Sheffield City Council has announced further projects which will be supported by its Economic Recovery Fund, an innovative and unique grant set up to support businesses following the Covid-19 pandemic.
Acclaimed concert pianist Imogen Cooper to headline 2021 concert season at the University of Sheffield in November.
A walk through centuries of Sheffield history – from the middle ages to the modern, via the Tudors, Victorians and two world wars.
For many, the isolation and loneliness created by successive national and local lockdowns was alleviated by the pitter-patter of puppy paws, but as dog owners faced the prospect of returning to the workplace, a canine loving entrepreneur turned his passion for pooches into pounds after calling on help from Launchpad.