Did you know it costs 5 to 10 times more to acquire a new customer than to sell to an existing one? Loyal customers also spend around 67% more per order. Learn the 3 essential steps to maximize your existing customer base: staying connected, expanding business share, and showcasing your full range of offerings. Treat your current customers like the valuable assets they are
A Taste of Sheffield and the History and Brunch Tour will take guests on a guided walking tour of the Sheffield City Centre, incorporating food, drink, local history and culture along the way.
Learn how to craft key messages, authentic copy, and compelling images that resonate with your audience. Discover how to communicate your brand’s benefits, avoid clichés, and create visuals that truly reflect your brand’s personality. Need guidance? Our Beginner’s Guide to Marketing workshop covers this and much more.
Creating a marketing plan starts with defining SMART goals—specific, measurable, achievable, realistic, and timely. Learn how to set clear objectives, choose effective strategies, and map out actionable steps for growth. This guide will help you build a customized plan to keep your business on track and moving forward.
It's a big one! Not only is the December edition of Sheffield's popular Peddler Market a festive edition, it's also their 100th event taking place 5 - 6 December.
The start of the Autumn season coincides with the publication of the annual Sheffield Conference Sector Report (UKCAMS) which has revealed there was a significant increase in the amount of money visitors of conference and business events brought to the city in 2023.
A new street art festival for Sheffield! ‘Lick of Paint Festival’ is set to be an artist-led, weekend-long mural and street art event taking place 6 - 7 September, celebrating the diversity and talent of creatives in the North.
The Peak District Challenge is a trail running or trekking challenge that offers five levels of difficulty: 25km (Copper) 50km (Bronze) 75km (Silver) 100km (Gold Ultra) 100miles in 24 hours.
Sheffield makes me proud to be a northerner. The things I love about Sheffield are the way people just crack on with stuff and collaborate, sharing resources and ideas.