YSM is an independent luxury retail concept in the heart of Sheffield City Centre.

Renowned for bringing directional brands into the city at a regenerative rate since 2017.

YSM is Sheffield's only home to brands by the likes of:

  • Acne Studios
  • Aries
  • Billionaires Boys Club
  • Casablanca
  • Dries Van Noten
  • Dsquared2
  • JW Anderson
  • Kenzo
  • Lanvin
  • Off-white
  • Palm Angels
  • Represent
  • Rick Owens
  • hard-to-find sneakers
  • Luxury Homeware

For more up-to-date information check out their Instagram @ysmfashion_

Additional Information

Established in 2017, with the opening of 96 Devonshire Street as the brands first permanent residency, YSM has nurtured the concept of delivering exceptional international fashion design, as well as having quality customer service as its focus since it was formed.

With the works of YSM’s long-awaited retail development now complete they are now proudly operating across 2,200sq ft of trading space.

Streamlined into next door, you will find a hosts of new brands, as well as personal shopping services with their in-house Stylists, collection or drop off services when shopping online, as well as sneaker sourcing, repairs and luxury aftercare.