While studying BA (Honours) Marketing, Communications and Advertising at Sheffield Hallam, Ella won a competition ran by the University's marketing society to pitch a PR campaign to creative agency, Rise at Seven who have their headquarters here in Sheffield. This helped her secure a graduate role as a junior social media executive at the agency.
"Rise at Seven provided us with a live client brief for one of their clients PrettyLittleThing and that was to create a digital PR campaign and it was pitched like a real life project.
I managed to apply key skills that I'd learnt on my course to my campaign such as competitor and insight analysis. I also conducted social listening just to make sure that my campaign was as current as possible and to listen out for market trends."
See how her pitch turned into a permanent role.